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Light and Shadow
JOVONNA FW24 DROP 1 LINESHEETS 4EVER.jpg

FW24

JOVONNA LONDON

Country

UK

Category

Clothing 

Minimum Order

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THE STORY

I started Jovonna London in 2007 to pursue my own dream of starting a fashion brand. It all began after a brief stint in London markets such as Spitalfields and Portobello before setting up my own stall selling my own designs. The markets in those days were full of likeminded individuals who shared the same passion as I had and it was a tourist hotspot for people who wanted something special and in small production. Our first boutique was established in 2017, back where it all began in Portobello Road. We now have four London boutiques: Portobello, Marylebone, Brent Cross and, most recently, Soho, which opened this month. The brand calls to all the stylish gals about town. Think clothes that can be donned from day to night, well that’s handy. There’s classic items - think Jackie O style tweed two pieces and then there’s the showstoppers in the form of sequin dresses, and not forgetting timeless trenches. We learn more about the brand from Jojo.

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